From Jim Wareck: As I bring LA 1.0 to a close, in advance of a several month hiatus starting in Idaho, I went exploring and caught my first glimpse of the elusive Al Kerr in his natural habitat."
Thursday, September 10, 2020
Shuffling off...
Tuesday, August 11, 2020
More Madden! The interview...
Want to learn exactly how Dave Madden is going to change the console/PC gaming world?
Watch this for 8 minutes!
Or read this:
LOS ANGELES – TV-like advertising is starting to find a place in video games that people play on consoles like Sony PlayStation and Microsoft’s Xbox as the entertainment software industry undergoes a massive shift in the way games are distributed.
Pioneering the effort to put commercials into video games is Simulmedia, an advertising technology startup whose financial backers include venture capital funds and AT&T’s WarnerMedia. The company recently began testing video ad inserts in console games — one of the last vestiges of ad-free gaming — in a move that could revolutionize the way marketers reach target audiences who are elusive to other media channels like linear TV.
Dave Madden, who used to oversee in-game advertising and brand partnerships for video game giant EA, this summer joined Simulmedia to lead its push into console gaming advertising. In this conversation with Beet.TV, he describes how a growing number of gamers are willing to trade a few seconds of their time to watch a TV commercial for in-game rewards.
“That’s the big opportunity for video game publishers and advertisers to work together,” he said, describing console games as ripe for a more modernized business model that includes advertising. “Games are maybe the largest media format worldwide right now.”
Advertisers including credit-reporting company Experian, Unilever’s Dollar Shave Club and Turner Broadcasting have tested Simulmedia’s platform to connect with target audiences, The Wall Street Journal reported.
‘Scalable Model’ for Advertisers
Traditionally, console games have been ad-free, with video game publishers making almost all their money from sales of compact discs or downloads. As smartphones become gaming devices, video game publishers started to experiment with different revenue models including “freemium” games that were free to download, but charged money for in-game content.
They also started to experiment with ad formats like rewarded video, which asks players to watch a commercial in exchange for rewards like upgrades, vanity items and virtual currencies to help progress more quickly through the game. Simulmedia is bringing that revenue model to console games that are in millions of households.
“The big opportunity and area for brands to participate is building a scalable model around helping unlock all that valuable added content for free in exchange for engaging with a 15- or 30-second ad,” Madden said. Video ads also look much better on a bigger TV screen than on a smartphone, he said.
More than 214 million Americans play video games, and 73% of them own a game console, according to the Entertainment Software Association, a trade group for the gaming industry. Thirty-eight percent of gamers are ages 18-34, compared with about 23% of the general population, making them a key audience for advertisers.
Increasingly, those gamers are playing “live-service games” like “Fortnite,” the multiplayer battle royale game from Epic Games that has 350 million players worldwide. “Fortnite” has experimented with different kinds of advertising including sneak peaks of movies and an award-winning effort by burger chain Wendy’s, whose ad agency VMLY&R created a branded avatar in the game.
With so many people playing video games on consoles, phones, tablets and personal computers, they’re harder to reach through traditional media channels like linear TV — and that’s where Simulmedia sees opportunity.
Opt-In Audience
Simulmedia is mindful of the sensitivities of gamers who don’t want their gameplay to be interrupted with intrusive ads. That’s why its platform only shows ads to audiences who have opted-in to see them. The company found in a survey that 75% of console gamers would be willing to watch commercials in exchange for content.
“The difference with gaming in terms of an advertising medium is that it has to be permission-based,” he said. “If you were to insert an ad into a video game that was interruptive and the player didn’t expect it, by and large you would expect some pretty big backlash from the playing audience.”
Thursday, August 6, 2020
Social
Tuesday, August 4, 2020
Happy Summer!
Thursday, July 30, 2020
He IS the game...
https://www.simulmedia.com/blog/2020/07/27/video-game-ads-dave-madden/
Tuesday, July 28, 2020
Rocky Mountain Highs
Also in state briefly was Doug Cruikshank and family and JK took advantage to see his friend of 39 years.
Thursday, July 16, 2020
ICYMI: Stay Strong Whit!


Tuesday, June 23, 2020
Weekdays Make A Difference (DA83 HH#4)
Well worth the shift to a weekday, we were thrilled to be joined by first timers Spence Brown (CT), Tim Ehrhart (NJ), Drew Schiff (Long Island), Craig Pattee (VA) and John Munro (CT). John Cianciolo (RI), John Knight (MA), Eric Suher (MA), Chris Flagg (NY), Ben Patton (NY), Bob Kierstead (IL) and Jim Wareck (CA) rounded out the lineup. We've got expertise on bottle feeding a steer, how soon a vaccine will appear and where to heli-ski in this class! Stay tuned for our next event - probably mid July.
Monday, June 15, 2020
DA83 Happy Hour #4 is Wednesday at 8 pm et
Will be fun to see some new faces!
Thursday, June 11, 2020
Monday, June 8, 2020
Brian Steward interviewed by the Rivard Report in San Antonio
(Full Article HERE)
Brian Steward, Attorney, Ketterman, Rowland & Westlund
Tuesday, June 2, 2020
The ol' Vermont Pivot
https://svhealthcare.org/COVID-19/3DPrinter/
Interview with Jeff Silverman: 3D Printer

Thursday, May 28, 2020
DA83 Zoom HH#4 has been scheduled!
Some non-participants for whom Saturdays were challenging have asked for a weekday offering and we have delivered. Invite will be mailed next week.
Wednesday, May 27, 2020
Supply Chain Thoughts
https://www.kornferry.com/insights/articles/unpaid-invoices-partnerships-coronavirus?utm_campaign=5-21-20-twil&utm_source=marketo&utm_medium=email
mob enforcer: You owe me money. When are you paying me?
finding themselves in the awkward position of not paying up on bills with business partners and
vendors alike—and not promising when they will. The hope, of course, is that the delinquency ends as
soon as the pandemic fades, but that’s still tough on the partners and contractors, which have their own
bills to pay.
publicly traded companies from paint manufacturers to entertainment powerhouses have set aside
hundreds of millions of dollars more for uncollectible bills. But while they may have set aside the
money, there are thousands of conversations daily trying to work out payment. How those talks go
likely will determine not only when the bills are paid but whether the companies will do business
together in the future. “It’s a test of how strategic your business relationship is,” says Nathan Blain,
Korn Ferry’s global solution leader of organizational strategy.
individuals and companies sometimes are delinquent on invoices. But experts say the pandemic could
create an epidemic of delinquency. Already, Sidetrade, a payment software firm, says that nearly 31%
of the corporate invoices in western Europe it helps process have gone unpaid at least 10 days past
their due date. (Before the pandemic, the average was about 19%.)
suppliers and customers. In pre-pandemic times, that meant building relationships on flexibility and
collaboration, not just cost. Even as the coronavirus has disrupted business in China, some farsighted
procurement officers started looking to bring in cash quickly. Some airlines, for instance, worried about
a sharp decline in travel, told their debtors that if they paid half of what they owed immediately, the
airline would consider the debt paid, says James Day, leader of Korn Ferry’s Supply Chain, Operations;
Procurement Practice Centre of Expertise in Europe, the Middle East, and Africa.
exchange for exclusive supply agreements, additional payments later, or other incentives. Payment
terms are being ripped up daily. “The people who are really good at this are worth their weight in gold,
” Blain says. For her part, Cheryl D'Cruz-Young, a Korn Ferry senior client partner who leads the firm's
chief procurement officer practice, says that typically involves strong communication and compassion
skills. "Understanding the true situation a debtor is facing removes the wishful thinking and allows for
effective planning (i.e., when payment will actually arrive)," she says.
service or product, a payee may be willing to negotiate. The whole situation gets more complicated
when a company is both a supplier and a customer to another organization. A tech software company,
for example, could be trying to collect payment from an automaker that uses its services,
but at the same time delaying payment to the same automaker for the cars it bought for its sales force.
“One pragmatic solution has been to align payment terms to 30/30 or 60/60 whereas previously they
may have been unequal," says D'Cruz-Young.
to take their clothes back because they won’t pay, Day says. It’s a strategy that could save cash for the
debtor now, but it could cost them in the long run. “Organizations that owe are taking a ruthless approach,”
says Day. “They are taking a chance that they’ll go out of business.”
AUTHORS
Monday, May 25, 2020
Oceans 9
The attendees continue to ask for more Zoom calls and encourage others to join when they can! Stay tuned for another invite - that will come from john knight's email address at the University of Denver (@du.edu). If u aren't receiving them - email jgknight83ATgmail.com ("AT"=@)
Thursday, May 21, 2020
Pivot Recognition
This time from Colorado Chamber of Commerce.
https://youtu.be/7I0c5f0znbI
*Don't forget DA83 Zoom Happy Hour # 3 on Saturday at 6pm ET. email JK (or reply to this email) if you need the link.
Thursday, May 14, 2020
DA83 Zoom HH #3 is 5/23 at 6pm ET
Look for an email from JKs university of denver email address or reach out to him at jgknight83ATgmail.com (AT=@) fior the invite.
Tuesday, May 12, 2020
Rowing toward Rio
https://youtu.be/p0PoouZGrDo
Thursday, May 7, 2020
Sincerest Condolences

We've just become aware that Brian Tenenbaum lost both of his parents to COVID-19 within a short period of time. The empty spot in his heart must be enormous and the class sends its sincerest condolences to Brian and his family. The City of Savannah, Georgia will miss them dearly as well.
https://www.wsav.com/news/family-friends-remember-legendary-savannah-couple-both-tested-positive-for-covid-19/
https://www.wtoc.com/2020/03/31/family-remembers-chatham-co-couple-that-fell-victim-medical-issues-covid-diagnosis/
Tuesday, May 5, 2020
Zoom HH #2 - some old, some new!
We learned that Cianciolo is engaged, Keirstead is retired from the Air Force, Pryce works in commercial real estate and the Bahamas lock down has been tougher, and more effective, than most other countries in the world. We also learned that Jim Wareck is Jewish and that JK has no idea how to "print screen" on his Mac desktop.
Look for another invite from "john.g.knightATdu.edu" (AT=@) for DA83 Zoom HH #3 - to be held SATURDAY, MAY 23 at 6 pm ET. Share the invite with anyone else in the class you'd like to see on the call - JK might not have their email address and it might have never made it to them.
Wednesday, April 29, 2020
Helping
Kudos to Don Hindman and his moving company, Johnson United, as he has pivoted to helping the COVID-19 response.
Craig Pattee's wife, Bridget, started a concierge moving service to help get abandoned belongings home from schools and campuses. Makes sense, since they have two kids away at school!
I'm sure many more of us are finding their own way to help. Thanks for doing that.
Tuesday, April 21, 2020
That was fun. Zoom HH #2 scheduled for May 2
Great to See and hear from Brian Steward (TX), John Knight - Don Hindman and Will Piersol (CO), Adam Feiges (IA), Eric Suher and Ben Patton (MA), Dean Singewald (CT), Jim Wareck and Alex Kerr (CA), Whit Sheppard (VA) and Chris Flagg - PB Weymouth and Doug Cruikshank (NY).
We all agreed to do it again and to try and expand the attendee list!
One classmate also recommended a book to the group: "The Classmates: Privilege, Chaos and the End of an Era" by Geoffrey Douglas. Big picture - it follows five classmates from the class of 1962 at St. Paul's School - John Kerry among them". Sounds interesting!
Class of 1983 Zoom HH #2 will be May 2 at 6 pm ET. To get the invite - ask any of the attendees from HH #1 or email "jgknight83 AT gmail.com". (HINT: use @ for "AT")
The more the merrier!!!
Kudos to Dean Singewald for the DA Dining Hall as his virtual background! Maybe we should call it "Sit-Down Happy Hour"?
Thursday, April 16, 2020
Reminder: Virtual Happy Hour - Saturday
To get the invitation, please email JK (jgknight83ATgmail.com) by 2 pm ET on Saturday and he will email you the Zoom link. No penalty for signing up and not making it. All classmates welcome.
JK
Tuesday, April 14, 2020
Class of '83 Virtual Happy Hour
To get the invitation, please email JK (jgknight83ATgmail.com) by 2 pm ET on Saturday and he will email you the Zoom link. No penalty for signing up and not making it. All classmates welcome.
JK
Sunday, April 12, 2020
San Antonio Man
It's fun to hear Brian be an expert and also to hear him tell stories about his childhood. He even details the 24 hours before he was born!
Part One (60 Minutes, apple podcast player, click Alamo Hour link for other player options)
https://podcasts.apple.com/us/podcast/the-alamo-hour/id1504139910?i=1000471091050
Part Two (30 Minutes)
https://podcasts.apple.com/us/podcast/the-alamo-hour/id1504139910?i=1000471091049
The Alamo Hour page = https://the-alamo-hour.captivate.fm/
Bonus links: If you listen to the first hour, Brian tells a story about his parents and their work, and about the deposition his mother gave the day before she gave birth to him. Here's the link to the case: https://scholar.google.com/scholar_case?case=8534927028802510905&q=Christine+Steward&hl=en&as_sdt=3,44 and here's the link to that Christine Steward Deposition: (coming soon)














